You have an idea for a business, you know what you want to trade, you dream of a brand-name lingerie store known all over the country. But what’s next? Surely a good start is to write a business plan.
Our most important assumption should be the willingness to provide our clients with the standards of the products we sell, and to strengthen our position on the market.
Several goals and a way to achieve them.
- You will achieve perfect contact with the client, because it is the clients who are the foundation of our profits in the future. Customer satisfaction will translate into turnover in our lingerie store. In order to provide customers with exceptional service, it is worth considering the training of our employees through special courses.
- Nice, pleasant and feminine design in the store. We should make sure that the online lingerie store we run encourages customers with its extraordinary atmosphere inside. It is also worth considering a place where men who come with their women to the store, shopping or their children will be able to rest. Comfortable sofas or Internet access are only a small part of the solutions that we can use when deciding to open a lingerie store.
- Achieving a return on invested capital as quickly as possible. If we want this to happen, we must undoubtedly focus on strong promotion at the very beginning. Leaflets distributed in the city, posters or information posted on social networks. Any way to promote is good. If we gain a large number of satisfied customers at the very beginning, it will be much easier for us to reach as many social groups as possible at a later stage.
How to shine on the market?
Let’s assume that one of the most important distinguishing features of our lingerie store is the decor. Let’s approach it from a different angle than other owners of this type of boutiques. Let the standard of our store be luxurious and elegant interior design. In the fitting room, we can place mirrors along the entire length of the wall, I think it is quite an original solution. We will also achieve an unusual atmosphere by focusing on the people accompanying customers who visit our lingerie store. Most men who go to such places are bored with the long time of shopping, so let’s meet their expectations and make their stay in our store not a compulsion for them from their partner, but a nice time. It is also worth thinking about the clients’ children, a play corner is not such a bad idea,
In addition to the atmosphere in our premises, we can also distinguish ourselves with specific products at specific prices. Let the shelves of our lingerie store feature products from world-famous manufacturers of men’s , women’s and children’s underwear . The full range of bras is another key to success, because not many stores offer a full range of bras. Let’s not focus on wholesale sales of a given product, let’s focus on retail sales, thanks to the fact that each of our products will be diverse, customers will be happy to come to check “what’s new” in our lingerie store.
An important aspect is also focusing on the best service. However, it is largely up to the seller whether or not a given product will sell. The main task of the seller employed in our lingerie store will be to recognize the needs with which our clients come to us and, on the basis of this, to present the appropriate lingerie.
Let’s assume that our lingerie store’s clientele is to be married couples, but let’s not just focus on that. Let them be women between the ages of 20 and 50. With this in mind, we can properly select the goods sold in our store.
It is worth considering where we will supply our lingerie store with goods, there are many wholesalers with both Polish and foreign products available on the Internet. assuming that we want to sell brands known all over the world, we will rather have to use foreign wholesalers. That is why it is so important to plan everything with the accuracy of every detail, long before opening the store.
Advertising and Marketing
And finally, a little bit of marketing, i.e. the promotion and advertising of our lingerie store for women .
It is worth planning an information and promotional campaign before opening the store to gain a group of interested customers at the very beginning. And nothing attracts women to the store like discounts. For a week or two right after opening, we can make a promotion, for example, two plus one or minus 50% for purchases over PLN 100. It is important that our lingerie store gains as many fans as possible from the very beginning. Let us remember that customers are the building blocks of our business, which is why it is so important to treat them well. An appreciated customer is a satisfied customer who will not only come back, but also recommend our lingerie store to her friends.