Instagram is one of the fastest growing social networks. Its popularity increases with each passing month. There are millions of active users around the world who cannot imagine their lives without a daily dose of news delivered via a fashionable application. This is why there are more and more forms of marketing activities on Instagram. Entrepreneurs seem to appreciate the enormity of opportunities offered to them by participating in this website. Instagram is a great tool for finding interesting inspiration, meeting interesting people, and following the lives of celebrities. Instagram Stories is one of the features of the application that allows you to broadcast live about what is happening in our lives. How to use the potential of this social networking site? How to become popular? Is it worth getting involved in setting your own trends? These are just a few of the many questions novice users are looking for answers.
Marketing on Instagram , or how to increase the group of followers?
At the beginning of keeping an Instagram profile, many people wonder what needs to be done to increase the number of followers. It is difficult to single out one way because the application’s algorithm is quite complicated and takes into account many variables. However, there are some main guidelines that you should follow:
- regular publication of interesting and aesthetic photos;
- creating engaging descriptions for photos, for example, it is worth using direct questions to followers and encouraging them to comment on the content we share;
- using popular hashtags that are also consistent with the main topic of the picture. Thanks to this, we have the opportunity to reach a wide audience interested in a given issue;
- responding to comments is one of the very well perceived behaviors. It allows you to enter into a direct relationship with the followers and reduces the distance in the relationship between the entrepreneur and the potential client;
- using other profiles allows you to increase the reach of your account and attract the attention of new followers;
- organizing contests and sharing discount codes is one of the most effective marketing activities on Instagram ;
- providing user surveys that they can complete and post in their Instagram Stories.
By implementing each of the above-mentioned activities, we increase our chances that the account we run will be of interest to a larger group of people. However, it is worth knowing that the most popular profiles are those that present some kind of innovation. Setting new trends, introducing new forms of organizing contests and sharing content that stands out from the competition are activities that are highly appreciated by the Instagram community.
Sales via Instagram
Many companies decide to run social media profiles in order to increase the sale of their own products. Marketing on Instagram aims to encourage app users to make purchases in a specific store. The competition is fierce, so this task is not the easiest one. The Instagram community turns out to be quite picky and appreciates only those new profiles that have something completely new to offer or offer preferential prices. Therefore, it is worth taking care to meet the expectations of consumers as much as possible, because the success of the company depends on them.
The recipe for increasing sales is based on the above-mentioned advice. It is also worth remembering that the better quality our products are, the more popular they will be. Another important issue is the presentation of the goods. It is best if its placement gives the impression that it is in the photo “by the way”, despite the fact that it is its main subject. This can be done quite simply. All you need to do is opt out of product photo sharing entirely. Marketing on Instagramallows you to be creative, which is good to use in practice. It is best to “decorate” the product with something. If the main subject of the photo is pots, it is a good solution to photograph them in an interestingly designed kitchen. In the event that you share photos of food, it is worth decorating them with, for example, fresh herbs and arranging on a nice plate so that it looks more appetizing. Clothing stores, in turn, should try to find models on which to present clothes. It will be much more interesting than posting photos on a white background, from which the hanger or dummy was erased in the graphics program.
Marketing on Instagram allows you to effectively increase sales. There are many possibilities, just choose the most suitable for your business. Remember that the most important thing is always to arouse the sympathy of users of social networks.